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Product Strategy
The Art and Science of Creating Winning Products.
What It Is, Why It Matters and How to Do It Right.
80%
Improvement in User Experience
70%
Increase in User Engagement
40%
Increase in Conversion Rate
Product Strategy: The Key to Building Successful Products
Do you have a great idea for a product that can solve a problem, fulfill a need, or delight a customer? If so, you might be eager to start developing it and bringing it to the market. But before you do that, you need to have a clear product strategy.
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A product strategy is a high-level plan that describes what your product is, who it is for, how it will benefit them, and how it will achieve your business goals. It is the foundation of your product development, marketing, and positioning. Without a product strategy, you risk wasting time, money, and resources on building a product that nobody wants, needs, or values.
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A product strategy is not a one-time document, but a living and evolving guide that you need to revisit and update regularly. As you learn more about your customers, market, and product, you need to validate and refine your assumptions and hypotheses. You also need to adapt to the changing needs, preferences, and expectations of your customers and the dynamic trends and opportunities in your industry.